Apsley Travel · Bespoke Luxury Travel
Fully staffed luxury villas through Apsley range from roughly £15,000 per week in Mallorca or Tuscany to £100,000+ per week for estate-level properties in Saint-Tropez, Mykonos or the Hamptons, with private chefs, security and experiences arranged around the property. We work with Le Collectionist, Onefinestay's private houses, Scott Williams, The Thinking Traveller, White Blancmange and directly with owner-managed estates.
| Region | Villa profile | Weekly rate (peak season) |
|---|---|---|
| Mallorca, Tuscany, Umbria, Algarve | 5–7 beds, staffed, pool | £15,000–35,000 |
| Puglia, Sicily, Corfu, Menorca | 5–7 beds, staffed, pool | £18,000–45,000 |
| Ibiza, Mykonos, Amalfi/Capri | 5–8 beds, staffed | £30,000–120,000 |
| Saint-Tropez, Cap Ferrat, Sardinia Costa Smeralda | 6–10 beds, staffed, security | £50,000–200,000 |
| The Hamptons, Aspen, Palm Beach | 6–10 beds, private staff | £40,000–180,000 |
| Estate-level (Cap d'Antibes, Villa Cetinale, Château Diter) | 10+ beds, full house team | £150,000–500,000+ |
Villa holidays suit clients travelling as a household — extended families of 8–14, close-friend groups of six couples, or two families holidaying together — where the flexibility of your own house, chef and pool beats the constraints of a hotel. UHNW clients regularly buy out two adjacent villas for events (60th birthdays, wedding weekends); we plan those as single-owner productions including security, marquee, sound and multiple chefs. Villa weeks integrate cleanly with a yacht charter day (yacht comes to the coast for a day-charter from the villa) and with private jet arrivals into the nearest small airport — Olbia, Nice, Palma, JFK East, Aspen.
We respond within one working day.
Peak-summer indicative: Mallorca and Tuscany £15,000–35,000/week for a strong staffed 5–7 bed; Puglia and Corfu £18,000–45,000; Ibiza and Mykonos £30,000–120,000; Saint-Tropez and Costa Smeralda £50,000–200,000; the Hamptons £40,000–180,000. Estate-level properties (Cap d'Antibes, Villa Cetinale, Château Diter) £150,000–500,000+. Shoulder-season rates drop 30–50%.
At £15,000+ per week, expect a villa manager, daily housekeeping and gardener as standard. Above £25,000 you typically get chef and driver too. Full-staffed estates (>£60,000) run with butler, multiple chefs, security and drivers on rota. Unstaffed is cheaper but the day-to-day is on you — Apsley's default recommendation is at least chef + housekeeping for anything longer than a weekend.
The chef is briefed pre-arrival with dietary requirements, preferred cuisines and the shape of your week (family lunches, formal dinner, kids' menus). Provisioning is either on an APA-style float (typical in Italy and Greece — €200–500 per person per day for food, wine on top) or itemised at the end. Apsley confirms the model on the contract so there are no surprises.
Yes, where the profile requires it — from a discreet single close-protection officer to a full detail with driver and residence security. We work with UK and locally-registered firms and coordinate with local authorities where diplomatic notification is warranted. Budget £700–1,500 per operator per day plus expenses.
Regularly. A common structure is a principal estate for the family plus a second villa 10 minutes away for extended guests, connected by driver rota. Full production (marquee, sound, catering, florist, transport, security) is arranged on top. Give us 6–12 months' lead time for events at 40+ guests.
May–June: Tuscany, Umbria, Puglia, Mallorca (warm sea from mid-June). July–August: Greek islands, Sardinia, Cap Ferrat (peak). September: Amalfi, Ibiza, Corfu (arguably the best month). October: southern Italy, Andalucía, Marrakech. December–March: Caribbean (Mustique, St Barths, Barbados). Aspen and the Hamptons are August + Christmas.
All Apsley villa bookings are made through PTS-protected mechanics (member 6451): 30–50% deposit at contract, balance 8–10 weeks before arrival, plus a refundable damage deposit typically €5,000–25,000 held against the property. Every penny you pay is financially protected.
Yes — a very common ask on Cap Ferrat, Sardinia and the Greek islands, where the yacht comes to the villa's nearest port for a day charter (or a two- or three-night interlude in the middle of the week). See our <a href="/yacht-charters" style="color:#2F3A56;text-decoration:underline;">yacht charters</a> page for the pricing and logistics.