Apsley Travel · Bespoke Luxury Travel
A great ski week is a piece of choreography — early lifts on a powder morning, the right table for a long mountain lunch, a chalet that feels like a private home and a chauffeur waiting at the foot of the piste with warm boots. We design ski weeks for travellers who care about all of it: the property, the snow report, the instructor, the apres-ski rhythm. Our portfolio spans the great Alpine trinity of Courchevel 1850, Verbier and St Moritz, the cinematic high-altitude perfection of Zermatt and Val d'Isère, and the wide-open American luxury of Aspen, Vail and Deer Valley. We secure the best private chalets — Les Trois Couronnes, The Lodge, Chalet Pearl — and the season's hardest-to-find suites at Cheval Blanc Courchevel, Badrutt's Palace and Ultima Gstaad. Children are skiing with the resort's most senior instructors. Lift passes, ski hire, transfers and restaurants are arranged before you arrive. You step off the helicopter and into your week.
Speak to a specialist: 020 8142 6099 · hello@apsley.travel
There is no single answer, but the most consistently exceptional addresses are Courchevel 1850 (France), Verbier and St Moritz (Switzerland), Lech (Austria), and Aspen and Deer Valley (USA). Each offers a distinct character — we'll match the right resort to your party.
Yes — and in peak weeks we pre-book the resort's most senior instructors 6–9 months in advance. We work with private instructors from ESF, Swiss Ski School, and the leading independent guiding companies.
Absolutely. Heli transfers from Geneva and Zurich into the major Alpine resorts are routine for us. We also arrange heli-skiing days in Verbier, Zermatt, Canada and Iceland.
It depends. Private chalets suit families and groups who value privacy, in-house dining and bespoke schedules. Five-star hotels — Cheval Blanc, Badrutt's Palace, Ultima — offer service depth, spa facilities and restaurant choice that few chalets match.
For Christmas, New Year and February half-term: 9–12 months ahead is ideal. Other dates can often be arranged 3–6 months out, though the best chalets and instructors go first.