Apsley Travel · Bespoke Luxury Travel

Luxury travel — frequently asked questions

Answers to the practical questions clients ask most often before booking — how pricing works, when deposits are due, what's included and how we handle changes once you've travelled.

If you can't find what you're looking for, send a note to hello@apsley.travel or call 020 8142 6099 — a specialist will answer personally rather than route you through a call centre.

Speak to a specialist: 020 8142 6099 · hello@apsley.travel

Frequently asked questions

What is Apsley Travel?

Apsley Travel is a private travel consultancy designing bespoke luxury journeys worldwide. We are a trading style of Apsley International Limited (Company No. 15351870).

Where are you based?

Our office is at Building 7 Floor 5, 566 Chiswick High Road, London, W4 5YG. We work with clients across the UK, Europe and the Middle East.

Who are your clients?

We design trips for couples, families, multi-generational groups and corporate VIPs. We also work with family offices and assistants planning on behalf of principals.

How does the planning process work?

We begin with a private conversation about your interests, the occasion and guest requirements. We develop an individual proposal and agree the services, investment and supplier conditions before confirmation.

How far in advance should I book?

For peak seasons (Christmas, New Year, Easter, August, school holidays) we recommend 9–12 months ahead. For most other trips, 3–6 months is comfortable. We can occasionally turn around shorter lead times — call us to check.

Do you charge a planning fee?

Any applicable planning fees are explained in your individual proposal before you commit.

Can I just book a hotel through you?

Hotel accommodation can be discussed as part of your brief. Any included amenities or property benefits must be confirmed for the specific booking.

How are you different from an online travel agency?

We design trips around you, not around inventory. Every itinerary is tailor-made, every hotel is one we've vetted, and you have a single point of contact through every stage of planning and travel.

Why don't you publish prices?

Every itinerary is bespoke — the same hotel costs different amounts in different seasons, suites, durations and combinations. Publishing 'from' prices is misleading. We provide tailored quotes after a planning conversation.

What is a typical trip cost?

Pricing is on application. Investment depends on duration, accommodation, transport, experiences and the requirements of the party. Enquiry ranges help us understand your expectations; they are not a blanket booking minimum.

What currencies do you quote in?

We quote in GBP, EUR, USD or AED depending on your preference.

What's the deposit and payment schedule?

A typical booking takes a 25% deposit at confirmation, with the balance due 10 weeks before travel. Some hotels and charters require non-refundable deposits — we'll always flag this in advance.

What's included in the price?

We always quote a fully-loaded price: international flights (if requested), private transfers, hotels, meals where the property includes them, private guides, experiences booked in advance, and our planning fee. Anything optional is itemised separately.

Where do you arrange trips?

Worldwide — but with deep specialisation in the Indian Ocean, the Middle East, North Africa, Italy, Greece, Japan, Sub-Saharan Africa for safari, the Caribbean, the Alps and the Americas.

Can you arrange multi-country itineraries?

Yes — most of our trips combine countries. Common combinations: safari + beach (Kenya + Zanzibar), Japan + Maldives, Italy + Greece, Morocco + Atlas + coast.

How long should my trip be?

It depends on the destination. A long-haul beach holiday should be 7+ nights. A safari needs 7–10 nights. A multi-country Europe itinerary works at 10–14 nights. Japan rewards 14+. We'll recommend the right length for your destination.

Do you arrange family travel?

Yes. Many of our clients travel with children, including under-5s and teenagers. We know which hotels welcome children warmly, which have excellent kids' clubs and which offer connecting suites or family villas.

Do you handle wedding or honeymoon travel?

We develop honeymoon and celebration journeys around your preferences. Wedding-related services and any recognition amenities require individual supplier confirmation.

Which hotels do you work with?

We explore suitable exceptional hotels and independent properties around the destination and your preferences. Our directory provides illustrative examples, not evidence of a preferred-partner agreement or guaranteed benefits.

Do you book flights?

Yes — economy, premium economy, business and first class on most major carriers. We can also arrange private jet charter through our charter partners.

Do you arrange private jets and yachts?

Private aviation and yacht options can be sourced through suitable specialist providers. Apsley does not own or operate aircraft or yachts. Pricing is on application.

What about transfers and ground arrangements?

Every trip we book includes private transfers, hand-picked local guides, restaurant reservations and any logistics in between. You arrive without thinking about it.

What if something goes wrong while I'm travelling?

Appropriate support arrangements and supplier contacts are agreed before travel. The scope and availability of assistance depend on the confirmed programme.

Do I need travel insurance?

Yes — comprehensive travel insurance with high cancellation cover and medical evacuation is essential. We can recommend specialist providers.

Will I have a single point of contact?

Yes. From the first call to the day you return, you work with the same travel designer. The scope of assistance and relevant contacts are agreed before travel.

What is the Apsley Membership?

An invitation-only programme for clients who travel with us regularly. Three tiers (Club, Premier, Private Office) with priority planning, concierge access and member-only experiences. See the Membership page or speak to us.

Do you offer gift cards?

Discuss a travel gift for a milestone birthday, anniversary or wedding through the Gift Cards enquiry page. Values and terms are confirmed individually.